Book Launches Simplified

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Duration 8 h 49 m 18 s

Price

$ 297 Buy now
Book Launches Simplified

About Course

Getting Ready to Launch Your Book and Wondering How to Do It Right?

Or have you already launched your book, but not gotten the results you’d hoped for?

If you answered “yes” to either of those questions, then this course is for you!

"Book Launches Simplified" explores everything involved in launching and marketing a book successfully, whether your book is fiction or nonfiction. Then it takes a deeper dive into the products, tools and services we recommend to our authors to make their book marketing easier.

This bird’s-eye view of a book launch helps you effectively plan and prioritize your book marketing, based on the proven methods we teach our own authors.

  • The 12 modules contain 94 lessons with almost 9 hours of video instruction and homework assignments that cover the various facets of a book launch, including book listings, author profiles, launch teams, social media, editorial and consumer reviews, marketing materials, book awards, publicity and advertising, to name a few.
  • We discuss the ideal timing of these activities, where appropriate, as well as their relative costs.
  • The course demonstrates how one decision, like going wide or narrow with your distribution, may impact or affect others down the line.
  • More than 125 potential resources are outlined in the course to give you plenty of options to consider for your own book launch plan.
  • We have proven experience with these resources and many others that have helped our authors market their books confidently.

Course content

videoIntroduction to the Course2 m 19 sFree
videoWho Should We Thank? Start
videoOverview of a Book Launch1 m 7 s Start
videoRelease vs Launch4 m 10 s Start
videoHow Much Time Is Enough?5 m 11 s Start
videoModule 1 transcripts Start
videoIntroduction to Before You Launch3 m 58 s Start
videoKnow Your Ideal Reader11 m 50 s Start
videoHomework: Do the Dear Reader Exercise Start
videoInfluencing the Reader Experience2 m 12 s Start
videoKnow Where Your Book Listings Are2 m 56 s Start
videoAnswering Key Distribution Questions8 m 29 s Start
videoHomework: Your Book and the KDP Select Program Start
videoTaking a Good Author Photo Start
videoClaim Your Author Profiles1 m 44 s Start
videoHomework: Amazon's Author Central Start
videoHomework: Create Your Goodreads Author Profile Start
videoHomework: Claim Your Bookbub Profile Start
videoConducting an Inventory of Launch Bonuses6 m 3 s Start
videoKnow What's Important to You15 m 5 s Start
videoHomework: Do the Dear Author Exercise Start
videoA Note About Pre-Order Campaigns7 m 11 s Start
videoGifting eBooks on Amazon4 m 10 sFree
videoModule 2 transcripts Start
videoIntroduction to Launch Teams4 m 37 s Start
videoCreating Your Launch Team2 m 15 s Start
videoHomework: Creating a Launch Bonus Inventory Start
videoPreparing Materials for Your Launch Team4 m 15 s Start
videoHomework: Preparing for Your Launch Start
videoModule 3 transcripts Start
videoIntroduction to Editorial Reviews3 m 49 s Start
videoSoliciting Editorial Reviews3 m 18 s Start
videoApproaching Influencers for Reviews3 m 6 s Start
videoHomework: Request a Readers' Favorite Review Start
videoHomework: Congratulations on Your Readers' Favorite Review! Start
videoHomework: Engage BookTubers for Book Reviews Start
videoWhat to Do with Editorial Reviews2 m 16 s Start
videoModule 4 transcripts Start
videoIntroduction to Reader Reviews6 m 39 s Start
videoWhere to Find Reviewers4 m 59 s Start
videoAmazon's Review Policies Start
videoHomework: Consider Listing Your Book on NetGalley Start
videoConnecting with Readers on Goodreads13 m 13 s Start
videoBookSirens - Behind-the-Scenes Part 114 m 55 s Start
videoBookSirens - Behind-the-Scenes Part 26 m 4 s Start
videoWhat to Do with Reader Reviews2 m 1 s Start
videoModule 5 transcripts Start
videoIntroduction to Social Media4 m 6 s Start
videoBuilding a Following7 m 47 s Start
videoUnderstanding Content Types and Sources8 m 27 s Start
videoAmplifying Your Content2 m 28 s Start
videoTools for Scheduling and Distribution8 m 50 s Start
videoHiring Social Media Help3 m 23 s Start
videoCreating Promotional Images Using Mockup Shots7 m 15 s Start
videoHomework: Do You Want to Host a Giveaway? Start
videoIntroduction to Publicity12 m 11 s Start
videoExploring the Value of Book Awards14 m 53 s Start
videoHomework: Start Considering Book Awards Start
videoBook Award Pro - Behind-the-Scenes Part 121 m 57 s Start
videoBook Award Pro - Behind-the-Scenes Part 28 m 28 s Start
videoReaching Out to the Media7 m 10 s Start
videoHomework: Sign up for Help a Reporter Out (HARO) Start
videoIssuing a Press Release3 m 54 s Start
videoHomework: Issue a Press Release Start
videoFinding Podcasts for Guest Appearances21 m 44 s Start
videoWhat Podcast Hosts Want Most22 m 12 s Start
videoHomework: Leveraging Other People's Audiences Start
videoHomework: Make a List of Book Bloggers Start
videoTaking a Blog Tour4 m 29 s Start
videoLeveraging Alumni and Association Newsletters2 m 39 s Start
videoReaching Out to Bookstores and Libraries10 m 10 s Start
videoCreating Your Media Kit2 m 7 s Start
videoParticipating in Book Clubs5 m 16 s Start
videoHomework: Set Up Google Alerts Start
videoIntroduction to Advertising7 m 17 s Start
videoLearning About Amazon Ads Start
videoGetting the Best Results from BookBub21 m 13 s Start
videoUsing Facebook to Attract Readers10 m 11 s Start
videoAdvertising with Industry Associations3 m 53 s Start
videoUsing Promo Sites to Boost Your Sales Start
videoIntroduction to Marketing Materials3 m 36 s Start
videoCreating a Great Sell Sheet12 m 38 s Start
videoCreating Your Author Website10 m 30 s Start
videoHomework: Prepare Your Mailing List System Start
videoOffering Marketing Materials at Events3 m 6 s Start
videoHomework: Preparing for an Author Signing Start
videoUsing BookFunnel to Drive Book Sales15 m 2 s Start
video5 Ways to Partner with Other Authors to Sell More Books16 m 29 s Start
videoSecuring Sponsorships for Your Book Launch and Events46 m 42 s Start
videoRecommended Resources Start
videoRecommended Editors and Proofreaders Start
videoConclusion2 m 37 s Start
videoWould You Be Willing to Write a Review? Start
videoBook Launch Mindmap - full version Start
videoGetting Your Book Into School Systems48 m 46 s Start
video61 Questions to Ask Before Choosing a Publisher (workbook) Start
videoFinding Your Market Start
videoHow to Use Your Book to Grow Your Business Start
videoThe Best Solution to Your Worst Business Problem Start
videoPublish with Purpose audiobook - IntroductionFree
Emerald Lake Books

Emerald Lake Books

Course Instructor

Emerald Lake Books is committed to being the hybrid publisher authors can trust. So we provide as many educational resources as possible, not just for authors who choose to publish with us, but for any author who wants to ensure that their book is the best it can be!

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